Gatorade is a scientifically-formulated, heavily-researched sports drink, which is why it works so well. Gatorade is the only sports drink — or any drink of any kind — with a complete laboratory and staff who are constantly evaluating its effectiveness and running exhaustive tests of all kinds on athletes in top condition. Gatorade is also continually being tested and reported on by scientists and independent sports nutrition researchers.

Gatorade doesn't just quench your thirst.

It also:

Gets absorbed fast.

Your body can't use a fluid until it gets absorbed. Gatorade research has shown that no drink gets absorbed into the body faster than Gatorade. It's got the right amount of carbohydrates (6%) and just enough sodium to get it where it needs to be, right away. Other sports drinks, colas and fruit juices take longer to be absorbed... which in the middle of a game is something you don't have time to wait for.

Gets you rehydrated fast.

During exercise, your body works best when it's not getting dehydrated, losing fluids and sodium in sweat which aren't replaced right away. The fluids and small amount of sodium in Gatorade replace what you sweat away (and that can be as much as a gallon an hour), so your body is rehydrated and can continue doing what it does best... get you to the finish line. In fact, tests have shown Gatorade rehydrates better than diet cola or even water.

Gets energy to your muscles.

Your muscles need carbohydrates to operate, especially when they're working full speed. Gatorade has just the right amount of carbohydrates to give energy to your muscles as you exercise. 32 ounces of Gatorade per hour of exercise will give your muscles the 60 grams of carbohydrates they need to perform better longer. In fact, carbohydrate levels higher than the 6% in Gatorade won't add any to your performance. We know, we've tested everything we could think of.

Gets you to drink more.

Your brain may know a lot, but it doesn't know when your body is thirsty. You need to drink during exercise before you feel thirsty in order to get enough fluids in your body to maintain your performance level. Gatorade is formulated to taste best when you're really hot, sweaty and thirsty – so you'll drink enough of it to keep you going. (Notice how different it tastes when you're not exercising?)

Gatorade is a division of The Quaker Oats Company

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